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MBA
DIGITAL MARKETING MANAGEMENT

DURATION:

ELIGIBILITY:

Min. 2 Years and Max. 4 Years

Graduation or Equivalent Degree with min 50%

DURATION:

ELIGIBILITY:

Min. 2 Years and Max. 4 Years

Graduation or Equivalent Degree with min 50%

PROGRAM OVERVIEW

Today’s world demands a solid integrated marketing strategy. Online networking sites, Internet advertising and other technological advances have prompted many businesses to explore digital marketing. People who wish to advance their careers in this field benefit from earning a master’s degree.

What is an MBA in Digital Marketing? It is more than just learning the foundations of online applications. Through the coursework, students will learn business basics and further enhance their professional skills. In many programs, people get the opportunity to learn from well-known practitioners and professors from around the world. A master’s degree in this field dives deeply into integrated marketing strategies and enables students to hone the skills they learned as an undergraduate.

In addition to furthering education, a student benefits from a master’s level program because of its real-world simulations and exposure to industry-leading instructors and professionals. People can brush up on basic principles such as finance, communication and ethics while learning more about digital strategy and application.

PROGRAM KEY FEATURES​
  • Learnt the fundamental concepts of Digital Marketing and Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.
  • Plan, Create and Execute effective Digital Marketing (social media, mobile) campaigns and Understand and appreciate websites, social networking sites as platforms for connect with stakeholders.
  • Apply best practices pertaining to Marketing Channels and get Insights in to consumer behaviour.
  • Demonstrate cognitive knowledge of the skills required in Digital Marketing Research, explain emerging trends, and critically assess the use of various tools.
  • Analyse cross-cultural and ethical issues in globalised digital markets.
CAREER POTENTIALS​
  • Digital Marketing Executive
  • Social Media Manager
  • Digital Advertising Manager
  • Brand Manager
  • Market Research Analyst
  • Affiliate Marketing Manager
  • E-Commerce Marketer
  • Web Analyst
  • Search Engine Marketing Specialist
  • Web Developer
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