Professional Diploma in Digital Marketing (In partnership with Stukent)

Program Highlights

The program allows participants to:

• Understand the working of search engines and search engine algorithms
• Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
• Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
• Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
• Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
• Devise social media marketing strategy and content strategy for each of the above platforms
• Understand the framework for creating content that is engaging, valuable and shareable
• Optimize media mix and budget allocation using marketing technology tools
• Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Learning Outcomes

Upon completion, students are expected to be capable of:

• Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
• Applying best practices to create compelling search ads, display ads, shopping ads
• Applying skills needed to attempt Google Ads Certifications
• Analyzing the nuances of different social media platforms and the accompanying content strategies
• Evaluating, analyzing, and optimizing social media ad campaigns end to end
• Applying skills required to attempt Facebook Blueprint Certifications
• Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
• Applying a structured decision-making framework to take data-driven decisions
• Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
• Applying principles of A/B testing to make optimal business decisions

The Stukent Edge:

• Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
• Stay Current: Curriculum updated to include industry developments every six months.
• Lifetime access: Get a lifetime right to use the course content after you finish the course.

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

• MIMIC Pro
• MIMIC Digital Marketing Analytics
• MIMIC Social

Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:

• Social Media Account Manager: You are required to combine marketing and technological skills to maintain an online image for clients
• Content Lead social media: You are required to guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.
• Digital Marketing Manager: You are required to plan, implement, and monitor digital marketing campaigns across various digital networks.
• Digital Marketing Analyst: You are responsible for analysing statistics and looking for ways that the company can improve its online marketing efforts.
• SEO Manager: You are responsible for designing and implementing an SEO strategy within an organization.
• Digital Marketing Specialist: You are required to develop strong and innovative strategies to promote the business brand, products, and services.
• Performance Marketing Manager: You are responsible for the management of digital accounts and diversifying the channel mix using paid social channels.
• Social Media Manager: Oversees a company’s interactions with the public through implementing content strategies on social media platforms.
• SEO Analyst: You are responsible for increasing the number of people viewing website(s) by analysing data on website performance and staying on top of ever-changing SEO trends.
• Content Specialist/Manager: Your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site.
• Digital Account Manager: You are responsible for planning, developing, and managing clients’ digital strategies to improve their web presence and achieve their digital marketing goals.

• Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
OR
• H.S.C plus preferably 2 years of work experience
OR
• S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience

• Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
• An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
• The University offers special incentives to our armed forces with a 20% concession on the program fee.
• The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
• In addition, Students need to pay an examination fee of Rs 600/- per subject.
• Now avail loan facility to pay fees for the Program even without a credit card.
• EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.