Program Highlights
The program allows participants to:
Learning Outcomes
Upon completion, students are expected to be capable of:
The Stukent Edge:
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.
Modules |
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Introduction to Search Engine Optimization |
On-page SEO |
Off-page SEO |
SEO Analytics and Tools |
New Website: Design & Architecture |
Introduction to Paid Search |
Google Ads |
Amazon Marketing Services |
Display Advertising & Shopping Ads |
Paid Search Analytics |
Programmatic Buying |
Mimic Pro Simulation |
Modules |
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Introduction to Social Media |
Organic Social Social Media Platforms Content Strategy for each |
Personal Brand Management & Influencer Marketing |
Paid Social & Social Media Campaign Management |
Mimic Social Simulation |
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data |
Data Technologies and Marketing Data Platforms |
Measurement Model & Data-driven decisions |
Data Analysis |
Decision Optimization and Data Visualization |
Metrics, dimensions, KPIs and Interpretation for POEM media |
Mimic Digital Marketing Analytics Simulation |
Digital Marketing Ecosystem: India and Global; Digital marketing strategy framework; How it fits into overall Marketing Strategy |
Environment Analysis – Macro and Micro environments; Segmentation, Targeting and Positioning through the Digital Lens; Adapting the Value Proposition to the digital world; Mastering Disruptive Business Models |
Platform Business Models; Digital Marketing Mix Decisions; Online Consumer Decision Journey and Marketing Funnel; Consumer Behaviour online; Customer Networks and New Path to Purchase |
How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms |
How to build a strategy for engagement, customization, connect and collaboration Resource Allocation and Budget Decisions Data-driven decision making, how to use data to inform strategy Allocating resources and budgets to different digital channels Social Media, Affiliate, SEO, etc. other channels Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms |
Paid, Owned, Earned Media Digital Media Planning and Selection: Social, Search, Display, Mobile Omni-channel Marketing Approach to personalisation, how to optimise the path to purchase Framework to build an Omnichannel strategy |
Marketing Technology and the Future of Digital Marketing Voice Marketing Automation and AI in Marketing AR, VR, Machine Learning Marketing to Gen Zs |
Industry Project – The project will be a study of an organisation’s (of the the student’s choice) overall digital marketing strategy. Components of the report: Industry Overview & Company Background, Analysis of company’s marketing efforts on Digital Channels and over-all digital marketing strategy, Conclusions and Recommendations |
Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:
Learnovate Education is a one-of-its kind company in education management that caters every need of universities and students. We have a combined experience of more than 20 years in Education, Marketing (Digital,BTL, ATL etc.) and Sales. Our core specialization is providing full fledged student acquisition solutions.
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