Certificate Program in Search Engine Marketing & Digital Marketing Analytics

Program Highlights:

The program allows participants to:

• Understand the working of search engines and search engine algorithms
• Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
• Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
• Understand Google Ads platform by gaining hands-on experiential learning in a simulated environment
• Optimize media mix and budget allocation using marketing technology tools
• Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Learning Outcomes:

Upon completion, students are expected to be capable of:

• Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
• Applying best practices to create compelling search ads, display ads, shopping ads
• Applying skills needed to attempt Google Ads Certifications
• Applying a structured decision-making framework to take data-driven decisions
• Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
• Applying principles of A/B testing to make optimal business decisions

The Stukent Edge:

• Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
• Stay Current: Curriculum updated to include industry developments every six months.
• Lifetime access: Get a lifetime right to use the course content after you finish the course.

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience.

• MIMIC Pro Simulation
• MIMIC Digital Marketing Analytics Simulation

Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way. 

• Digital Marketing Analyst: You are responsible for analysing statistics and looking for ways that the company can improve its online marketing efforts.
• Digital Marketing Specialist: You are required to develop strong and innovative strategies to promote the business brand, products, and services.
• Performance Marketing Manager: Drive commercial performance by achieving campaign-specific results through overall measurement, along with setting targets and tackling post-campaign evaluations.
• SEO Manager: You are responsible for designing and implementing an SEO strategy within an organization.
• SEO Analyst: You are responsible for increasing the number of people viewing website(s) by analysing data on website performance and staying on top of ever-changing SEO trends.
• SEM Manager: You are responsible for planning, implementing, and managing the company’s overall SEO strategy.

• HSC/10+2 from a recognized board
• SSC + 2 years of experience

• Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
• An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
• The University offers special incentives to our armed forces with a 20% concession on the program fee.
• The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
• In addition, Students need to pay an examination fee of Rs 600/- per subject.
• Now avail loan facility to pay fees for the Program even without a credit card.
• EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.